Some Misconceptions about the Proximity Marketing Industry.

There are companies making some outlandish claims in an attempt to get clients.

First, Geotargeted Proximity Marketing and Geofencing are Dying. See the Announcement below. In fact, Google says Apps are Dying.

Next, we'll examine in further detail the claims these companies are making as they attempt to gain market share and take your money.

We saw this coming two years ago so we shut down AppSAVE® which was a pretty good app. The problem is Folks Will Not download an App.

App Tracking Transparency (ATT)

Apple was First

Apple was first to listen to the consumer that complained about those pesky pop-up ads. Beginning with their software update in iOS 14.5 is the roll out of App Tracking Transparency (ATT), which requires developers to disclose their privacy practices within the App Store while simultaneously allowing users to opt in or out of data sharing (via their IDFA) on a per-app basis.

This announcement has all the GeoTargeting and GeoFencing companies scrambling because they know it's the Beginning of their End.

Location Data

The second change requires a single button only option when requesting access to location data prior to the iOS prompt. This request - otherwise known as an onboarding screen or splash screen - gives users the ability to click and block location based ads which have been a Major source of complaints from users for years.
(We saw this coming a year ago which is why we dropped GeoFencing Systems.)

Android Following

Android is following suit because Folks have had enough of those constant pop-ups and finally the major players are listening to the consumer.

~ Apple is putting the breaks on the Spam Pop-up ads.
~ Google had already done this by shutting down Google Nearby.
~ Android is following suit and more than likely followed by Windows.
~ Companies are finally listening to the consumer and it's the beginning of the end to Forced Pop-up Location ads.

1. No Opt-in Required.

Remember Google Nearby? That didn't require an opt-in either and Google decided to shut it down rather than fight all the class action Law Suits that were coming at them. Do you think the companies making these claims are bigger than Google?

Just look at all the apps currently being developed to BLOCK these ad-blast companies. Do you like it when YOU get blasted with ads you didn't subscribe to?
Go ahead and Google VPN (Virtual Private Network) or popup blockers. People are simply sick and tired of these unsolicited ads constantly hitting their PC or Mobile Device and they are willing to pay in order to have it stop. Companies that develop the VPN's and pop up blockers are doing very well right now and all are growing.

Folks are looking for ways to Filter Out the Noise, that constant blast of ads. We give them a way to get What they want, When and Where they want it.

2. Our System Finds your phone.

How do you think those ads hit your phone? Whenever you visit a website that little Cookie warning pops up. When you agree to continue you are agreeing to be Spammed. In fact, the Federal Government now mandates that any company using Cookies to capture information MUST disclose this.
Folks are on to this game and the % who refuse the cookies is growing.

Folks HATE those pop-up ads and will go to great lengths to block them. As mentioned above, just Google "pop-up blockers", see for yourself.

3. Your ad is displayed as banner ads on over 600,000 websites and apps.

Here's a thought, ask them to name a thousand or so sites, or even a hundred. Shouldn't be too hard since they claim over 600,000. They will have an excuse or some double talk. The dirty little secret is the end user Must be on a website for these ads to pop-up, it must be one of the sites they work with, and the user must agree to be spammed.
To get around this many of these companies will even try to add these pop-up's to sites without permission and there are some serious growing legal issues in that regard. In the direction this is heading, YOU could be liable because it was YOUR ad that popped up.
> These systems are nothing more than a Phishing deal and if you don't know what that is you might want to do some research.
> Most of these companies SELL your captured information to other Spammers.

Data Breach?
We WILL NOT link to any outside sites because that simply invites even more SPAM and a much higher risk for a data breach.

Maybe you have tried "GeoFencing" and as most folks discover, it doesn't live up to the hype.

First of all, the only way this can be done is with the consumer downloading an app and opting in. We have already addressed apps and the fact that Google says apps are dying as you saw in the video above.

Also, every time Android or Apple make a change, the apps must be redone and the client pays again. This one of the reasons their monthly fees are so high.

If you want an app go ahead and get some pricing. First of all, just getting a price is difficult as they need to get you into a presentation where they can SELL you on the idea.
And when you do, it's readily evident why they won't give you a price up front. You will pay a minimum of $1,000 a month and that's if you take an annual contract!

A few years back Samsung, the worlds largest cell phone manufacturer, made the statement that they were going to build the ability to automatically receive messages directly into the phone without any sort of opt-in mechanism.

The FTC Said No you Won't. If you put that into your phone you won't sell any in the USA.

Companies who try to circumvent the rules, like the 3 points above, are living on borrowed time, and frankly they know it.

Mostly Hype

Most of the companies in the Geotargeting space have systems that are are severely lacking so they employ slick Marketing tactics to dress it up. Pretty much EVERY Competitor was affected by the demise of Google Nearby. Since then they have been clawing and scratching, trying to circumvent the rules and find a way to continue their process of blasting out ads to everyone.
They just don't understand that the Customer needs to decide, not them.

No User Control, one of the Most Important Points.

The 'Blast Out' approach never works. In the case of the pop-up ads, folk will eventually find a way to block them.
In the case of apps, anyone who uses their system or downloads their app gets Constantly Bombarded with messages. As you saw above, this is what caused Google Nearby to shut down.

To summarize, the shotgun approach ALWAYS results in one of two outcomes:
Uninstalling the App or Filing a Complaint, and many times Both.

Not all Customer Loyalty Systems are Equal

Most are antiquated systems converted over from other programs and many require additional hardware and a separate app. Those Stamp systems and Loyalty Kiosks are a total disaster. Again we are back to the hardware issue. Just more money to tie up in inventory and hardware issues to deal with.

Our TouchlessLoyalty™ system has Ten Times the power and features of Any program out there, Period.